Pay in 4 interest-free payments of $7.44 Learn more
Ships within 48 hours · Estimated delivery Jul 24 - Jul 29
For each topic
with intangibles and sustainability reporting being examined in more detail as they are areas with unique measurement challenges
Retailing Management
ISBN: 9781351690577
Live for ideas
Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_Finance For each topicOverview: Brennan, Canning & McDowell cover both the theory and practice of global business to business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets Scenario boxes which provide reflective decision based situations for students to think through, helping