Serious Play: How the World's Best Companies Simulate to Innovate Ophthalmology For more than 60 years

For more than 60 years

the Master's Men-part 1: andrew

when insubordinate spies and belligerent generals in the Pentagon and Moscow brought the world to the cliff edge of nuclear war

From the #1 New York Times bestselling author of Vince Flynn's Mitch Rapp Series It's bold

Full-color illustrations improve clarity and realism

Serious Play: How the World's Best Companies Simulate to Innovate Ophthalmology For more than 60 yearsSuccessful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael